The Asia-Pacific Professional Services Marketing Association provides a professional development and engagement network for sales, business development, marketing and communications practitioners working for the leading professional services firms in the region.

2016 APSMA australia and new zealand conference - sw!tch:

Thursday 27 & Friday 28 October 2016 – Swissotel, Sydney


Save $300 with early bird rates and more for group bookings of 10+

In 2016, APSMA will deliver its largest and most comprehensive conference ever for the Asia Pacific region...

With the theme SW!TCH, the conference will deliver a packed two day program of plenary sessions, workshops, breakouts and networking events covering executive leadership, sales, pricing, business development and client relationship management as well as B2B marketing, digital strategy, communications, content and public relations.

The program responds to the current headwinds affecting all of the specialist disciplines within Professional Services Marketing and will feature the well-honed insights of the experts as well as the challenger attitudes of the disruptors, from both within professional services and from other sectors.

The conference also takes a new approach to the old model of panel discussions, and there will be another step up as we SW!TCH venues for the ever popular cocktail party.



Upcoming events

  apsma news

APSMA and McLoughlinBall, a leading recruiter in professional services marketing, business development and communications roles, are delighted to announce the launch of the 2016 Accelerate program.  The program offers APSMA members the opportunity to win a scholarship for a one year post graduate course in professional services marketing, accredited by the Chartered Institute of Marketing in the UK and endorsed by PSMG, our APSMA affiliate in the UK.

The program is open to all members of APSMA (either through a firm membership or individual membership) who work in a marketing, business development or communications role in a professional services firm in Australia, New Zealand, Hong Kong and Singapore. Applicants at all levels of their career are invited to submit a response, regardless of their seniority as there are three courses to choose from, depending on your seniority or existing qualifications – your choice!

For more information, click here or contact Michelle Prior.

Trends and InSIGHTS

Cultural Intelligence (CQ)

by Susan Basset at Arcadia Consulting

In a world where professional services firms are increasingly opting for regional and global reach, the need to be responsive to cultural differences has skyrocketed. Whilst being culturally savvy has always been critical to local and cross-border business success, there is enormous room for improvement in this area; countless oversights are still made, so in an era where global mobility of talent is at an all time high, there is significant pressure on firms to respond to cultural nuance.

Please click here to read this article about cultural intelligence from our friends at Arcadia, which offers a pathway to better cultural intelligence within our respective firms. Arcadia works with clients to help them design their culture and capability by focusing on mindset, communication and mobilisation.

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