The Asia-Pacific Professional Services Marketing Association provides a professional development and engagement network for sales, business development, marketing and communications practitioners working for the leading professional services firms in the region.

2016 APSMA australia and new zealand conference - sw!tch:

Thursday 27 & Friday 28 October 2016 – Swissotel, Sydney

PROGRAM LAUNCH - EARLY BIRD RATES AND GROUP BOOKING DISCOUNTS

Save $300 with early bird rates and more for group bookings of 10+

In 2016, APSMA will deliver its largest and most comprehensive conference ever for the Asia Pacific region...

With the theme SW!TCH, the conference will deliver a packed two day program of plenary sessions, workshops, breakouts and networking events covering executive leadership, sales, pricing, business development and client relationship management as well as B2B marketing, digital strategy, communications, content and public relations.

The program responds to the current headwinds affecting all of the specialist disciplines within Professional Services Marketing and will feature the well-honed insights of the experts as well as the challenger attitudes of the disruptors, from both within professional services and from other sectors.

The conference also takes a new approach to the old model of panel discussions, and there will be another step up as we SW!TCH venues for the ever popular cocktail party.

FOR MORE INFORMATION OR TO BOOK, CLICK HERE.

TO DOWNLOAD THE PROGRAM SNAPSHOT, CLICK HERE.

Upcoming events

APSMA NEWS

MENTORING PROGRAM: 

The APSMA mentoring program is designed to provide a platform through which industry mentors can provide professional advice and support to aspiring professional services marketers  

The best mentor and mentee relationships are often those which develop naturally on their own accord over time. The APSMA mentoring program is designed to simply kick-start the mentoring process by connecting mentees to mentors they would perhaps be unable to connect with outside the program. Once connected, it is up to the mentor and mentee as to how they structure and maintain their professional relationship. It is expected that many relationships will continue to grow and prosper once the six month program is complete.

UPCOMING: Mentoring Events

We've added great new articles to our

Trends and Insights page

Trends and InSIGHTS

Why firms with the leading industry reputations win

One of the big trends we have seen across the professions over recent years has been for firms changing their ‘go to market strategy’ from an internal product focus (expertise/ service line/ practice group) to a client centric view of the world (industry sector/ market).

And the benefit is clear, as the 2016 beatonbenchmarks™ research shows that firms with the strongest industry reputations are winning more work, because this is a key driver of choice across law, accounting, engineering and management consulting professions.

This article looks at why industry experience and reputation wins work and what this means for developing and executing your firm’s industry strategy.

Paul Hugh-Jones is an APSMA board member and a partner at beaton Research + Consulting. He was previously CMO as Mallesons and Ashurst.

Email: paul.hugh-jones@beatonglobal.com

Full Article : Click here



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