The Asia-Pacific Professional Services Marketing Association provides a professional development and engagement network for sales, business development, marketing and communications practitioners working for the leading professional services firms in the region.

2016 APSMA australia and new zealand conference - sw!tch:

Thursday 27 & Friday 28 October 2016 – Swissotel, Sydney


Save $300 with early bird rates and more for group bookings of 10+

In 2016, APSMA will deliver its largest and most comprehensive conference ever for the Asia Pacific region...

With the theme SW!TCH, the conference will deliver a packed two day program of plenary sessions, workshops, breakouts and networking events covering executive leadership, sales, pricing, business development and client relationship management as well as B2B marketing, digital strategy, communications, content and public relations.

The program responds to the current headwinds affecting all of the specialist disciplines within Professional Services Marketing and will feature the well-honed insights of the experts as well as the challenger attitudes of the disruptors, from both within professional services and from other sectors.

The conference also takes a new approach to the old model of panel discussions, and there will be another step up as we SW!TCH venues for the ever popular cocktail party.



Upcoming events

  apsma news

APSMA confirmed today that two Board members, Dale Bryce and Paul Hugh-Jones are stepping down and that a new Director, Penny Thomas, has joined the Board.

Following two years as President and one year as a Director, Dale Bryce is stepping down from the Board with immediate effect. Dale assumed the Presidency during challenging financial circumstances three years ago. Over the course of his tenure, Dale built a strong, collegiate Director community and has successfully steered APSMA into a healthy, profitable position with a sustainable platform for growth.

Paul Hugh-Jones, following two stints on the Board, is also resigning with immediate effect to allow him to focus more time on his business. Paul’s active championing of Beaton Research has led APSMA to centre its strategy entirely around the three core drivers of membership engagement (development of member’s knowledge and skills, keeping members up-to-date with industry developments and raising member’s profile and standing).

Current President, Alex Grell said “On behalf of the Board, I would like to thank Dale and Paul for their significant contributions to APSMA over many years”.

In view of these resignations, the Board has approved, and is delighted to announce, the immediate appointment of Penny Thomas, ASEAN BD Manager of Ashurst in Singapore, to the Board. Penny was an active Victoria Committee Member prior to her relocation to Singapore where she is now the Singapore Committee Chair having played a key role in helping to start-up the chapter, now into its fourth year. In that time she has played a significant leadership role in driving the APSMA agenda forward with a vibrant and active Singapore CMO community and a membership base which has grown 20% over the last 12 months.

Commenting on Penny’s appointment, current President, Alex Grell said “We are delighted to appoint Penny to the APSMA Board. She brings a wealth of APSMA experience to the role and an exciting level of enthusiasm that will give significant benefit to the Association.”

Trends and InSIGHTS

Boosting client engagement through personalisation of content
A guide for law firms and legal practitioners

by Andrea Foot, General Manager at Tikit Australia

Law firms need to start looking for smarter ways to engage with their clients. These days, people are bombarded by marketing emails. Despite this, effective email marketing that delivers tailored and interesting content remains one of the best ways of engaging and retaining clients. A recent report shows 70% of consumers expect email to be in use 10 years from now and 72.1% of 25-34 years olds are bullish about it.

Andrea Foot, General Manager at Tikit Australia, strong of more than 20 years of experience in the legal technology sector tells us all about the key challenges of eMarketing and the smarter approach legal firms and practitioners can take to engage clients.

Please read more by downloading this guide or viewing it online here: APSMA Trends And Insights.

Powered by Wild Apricot Membership Software