DATE: Monday, 14 June 2010

As research now consistently demonstrates, marketing is the key driver of firm performance.  However, within professional service firms, there is confusion between the differing roles of marketing and business development.  In addition, as functions, they are often considered to be back office and hence there is a  fundamental disconnect between Marketing & Business Development and fee-earners.  This seminar, by drawing on examples, will identify the key roles of Marketing & Business Development and how they can be more closely integrated with what revenue earners do to enhance overall firm and client value.

 

About the presenter

Robert Sawhney is the managing director and senior partner at SRC Associates Ltd.  He has worked in Asia for the last 15 years and has developed a strong understanding of the business culture within the region. He is also the author of ‘Marketing Professional Services in Asia’.

During this time, Robert has consulted for dozens of professional services firms throughout Asia and elsewhere on their key strategy and marketing issues. His work tends to revolve around a mixture of firm wide and individual partner issues whereby he advises clients on strategy, marketing, planning, branding, internationalization, alliances, and enhancing overall firm competitiveness. This often times involves working with partners and senior executives on a one to one basis on building personal marketing and business development plans, frequently through a coaching relationship.  Robert has a bachelors degree from Brunel University (London) and an MBA with distinction from the University of Lincoln (UK).  He is also a member of the Chartered Institute of Marketing from the UK.

Date:  Monday, 14 June 2010

 

Time:  6:00 pm - 7:30 pm

 

Venue:  Conference Rooms 1-3, KPMG, 8th Floor, Prince's Building, Central, Hong Kong.

 

Cost:  APSMA members are complimentary | Non members HK$400 (payable in AUD)

 

To Register: Click on the 'Enroll now' button below and follow the prompts.  YOU MUST FIRST LOGIN TO THIS WEBSITE TO ACCESS THE 'ENROLL NOW' BUTTON ON THIS PAGE.  Contact APSMA on +61 2 9411 2599 or info@apsma.com.au if you require assistance with your registration.  Please note that your event registration is tax deductible.

 

APSMA thanks KPMG for hosting this event