DATE: Wednesday, 15 September 2010

This session will cover essential writing skills and the art of thought leadership writing.

Editor Group Managing Director, Grant Butler will define thought leadership, discuss why service firms produce thought leadership writing then offer advice on writing material such as articles, columns, newspaper editorials and letters, speeches, emails, blogs and books – any channel that lets a professional get their ideas out and differentiate themselves or their firm in writing.

Grant would be keen to receive a sample of thought leadership writing from each participant prior to the course, as a basis for discussion and feedback. Please email this writing sample to Grant at gbutler@editorgroup.com by 10 September 2010. Please indicate if the copy is confidential and consider sending your own early drafts if the final published work is substantially different to your original material.

 

About the speaker

 

Grant Butler, Managing Director, Editor Group

Grant Butler founded Editor Group in 1998 while working as a journalist with The Australian Financial Review. He has worked extensively for leading service firms and companies as well as government. This includes writing annual reports, ads, articles, brochures, case studies, reports, speeches, tenders and more recently video case studies. Editor Group’s clients include firms such as Accenture, Gilbert + Tobin and PricewaterhouseCoopers as well as ASIC, Austrade, Cisco, Microsoft, Optus, Rebel Group, St.George/Westpac and Westfield. Learn more at www.editorgroup.com.

 

Date:  15 September 2010

Time:  8.15am - 10.00am

Venue:  Editor Group, Level 5, 249 Pitt Street, Sydney

Cost:  APSMA Members $110 | Non Members $160

To register: If you would like to attend this session, please email us at info@apsma.com.au or call 02 9411 2599

 

About Next Step:

 

This event is part of the 2010 Next Step program which is a six session program tailored to those who are either new to professional services marketing or who have decided to build a career in this area.  Future sessions include:

20 October: Social networking and new media
17 November: Personal brand and networking

Click here to view the 2010 Next Step Program including full details about the topics and speakers.


 APSMA would like to thank Allens Arthur Robinson, Deloitte Touche Tohmatsu, Editor Group, Ernst & Young and Thomson Playford Cutlers for hosting the 2010 Next Step program.