DATE: Wednesday, 20 October 2010

This session will cover:

 

• The role of social media in professional services.
• How we communicate the benefits of social media to the whole firm, being clear about the opportunities and mindful of the risks.
• Incorporating social media into our marketing strategies.
• Sharing case studies where professional services firms use social media well.

 

About the speaker

 

Rochelle Tognetti, National Digital Marketing Manager, Deloitte Touche Tohmatsu

Rochelle Tognetti is the National Digital Marketing Manager at Deloitte. As well as managing the firm’s digital marketing platforms (website, intranet and email marketing), Rochelle is a member of the Deloitte Social Media Steering Committee, recently established to drive Deloitte’s social media strategy and encourage best practice performance in this exciting new space.

Rochelle has been working in Professional Services since 2007. Before that she worked in digital marketing in the travel and wine industries in Australia and the UK.

Rochelle was a finalist in the 2009 Deloitte Business Woman of the Year program and is again nominated for the 2010 awards.

 

Date:  20 October 2010

Time:  8.15am - 10.00am

Venue:  Deloitte Touche Tohmatsu, Grosvenor Place, 225 George Street, Sydney

Cost:  APSMA Members $110 | Non Members $160

To register:  If you would like to attend this session, please email us at info@apsma.com.au or call 02 9411 2599

 

About Next Step

 

This event is part of the 2010 Next Step program which is a six session program tailored to those who are either new to professional services marketing or who have decided to build a career in this area.  Future sessions include:

17 November: Personal brand and networking

Click here to view the 2010 Next Step Program including full details about the topics and speakers.


 APSMA would like to thank Allens Arthur Robinson, Deloitte Touche Tohmatsu, Editor Group, Ernst & Young and Thomson Playford Cutlers for hosting the 2010 Next Step program.