DATE: Wednesday, 31 March 2010

Welcome to 2010! 

The Hong Kong APSMA Committee have an exciting and challenging calendar of events planned for 2010, that will inform, inspire and motivate you over the coming year.  We are pleased to kick off this calendar with our first event - The Value Proposition | What's your value?

As marketing and business development professionals we are constantly seeking ways to demonstrate the value we provide to our organisations. What key skills do we bring to the table?  How are we linked to the success of the business?  What could we do to demonstrate greater value and further establish ourselves as key advisors?  APSMA, in partnership with Roundtable Consulting, has conducted in depth research over the past 6 months to better understand and articulate the value of marketing and business development in professional services firms.  Through interviews and surveys of our members, Chief Marketing Officers, Managing Partners, CEOs and key internal stakeholders of some of the largest professional services firms across the Asia Pacific region, we have gained critical insight into this important issue.

Jennifer Smokevitch, Managing Director of Roundtable Consulting, will present the key findings of this research, via video conference, before an open, face-to-face panel discussion of key stakeholders for marketing and business development professionals, focusing on the implications of the findings and recommendations on how you can increase your value in the competitive Hong Kong market.

If you want to learn more about leading practice in delivering value, this is a seminar not to be missed.

About the presenter – Jennifer Smokevitch
Jennifer Smokevitch has 20 years’ experience in industry and consulting over five continents, giving her a unique global perspective and the ability to understand and integrate diverse viewpoints. With expertise in strategy development and implementation, leadership, organisational development and experience as a Balanced Scorecard practitioner, Jennifer has coached and advised clients such as Qantas, Unisys, New Zealand Telecom, Johnson & Johnson, HCF, Jones Lang LaSalle, the American Management Association and ABN-Amro Bank.  A perceptive facilitator, Jennifer enjoys helping organisations to creatively chart new territory for the future without losing sight of the practical realities of today. Jennifer holds an MBA from the Darden Graduate School of Business, University of Virginia, USA, and a Bachelor of Arts, Honors, Magna Cum Laude in Philosophy. She is an Associate Fellow of the Australian Institute of Management and a member of the International Coaching Federation.

About the panel members

Anson Bailey, KPMG, Principal Business Development
Anson Bailey has spent the last eighteen years working in both industry and professional services across a number of countries in the Asia Pacific region.  He has undertaken strategic consulting roles and market assessments for multinational corporations in the region with experience in a wide range of sectors including retail, food and beverage, FMCG, sourcing, technology, consumer electronics, software and other Consumer Markets sectors.  Today, he helps to drive the business development team and is focused on providing the best in client care service whilst acting as the Account Director on several multinational accounts in the consumer markets arena.

Robert Sawhney , SRC Associates Ltd, Managing Director
Robert Sawhney is the managing director of SRC Associates Ltd. He works throughout Asia with professional service firms on their key strategy and marketing issues. A frequent commentator, Robert is also the author of Marketing Professional Services in Asia (Lexis Nexis, 2009). He holds an MBA from the University of Lincoln.
 
Connie Yu , JSM, Director of Business Development & Marketing  
Connie Yu is Director of Business Development & Marketing of JSM.  She has ten years of experience working in professional services marketing.  Prior to joining JSM, she worked for The Boston Consulting Group. She also has extensive B2B marketing experience in the banking sector.  Connie holds an MBA from the Chinese University of Hong Kong and a Bachelor of Administration from York University, Canada.


Date: Wednesday, 31 March 2010

Time: 12.15pm for 12.30pm sharp –  2.00pm (a light lunch will be provided upon arrival)

Venue: Baker & McKenzie, 23rd Floor, One Pacific Place, 88 Queensway, Hong Kong

Cost: Members Complimentary | Non Members HK$400

To Register: Click on the 'Enroll now' button below and follow the prompts.  YOU MUST FIRST LOGIN TO THIS WEBSITE TO ACCESS THE 'ENROLL NOW' BUTTON ON THIS PAGE.  Contact APSMA on +61 2 9411 2599 or info@apsma.com.au if you require assistance with your registration.  Please note that your event registration is tax deductible.